About Us


Alex Hoerner 

CEO and Founder of [s]mileage

In charge of the company presence and philanthropy
Lead in Sales, Marketing, Inventory and Fulfillment.
Digital media specialist and social media coordinator.
University of Waterloo, Rec Leis.
Cross country runner & Aspiring: Full Iron Man and Triathalon competitor
Organizer of [s]mileage 5k running event.

Wing Tse

CCO, Writer and Designer of [s]mileage

Creator of Branding, Articles and Artwork
Head of partnerships, and stewardship.
University of Guelph, Psyc / Int Dev.
Member of The CAF & Aspiring: Municipal Firefighter
Organizer of 100 [s]miles per hour.